PAST DATES AND TIMES
LOCATION: Tempe Beach Park - 80 W Rio Salado Pkwy
EVENT CATEGORY: Walks / Runs
The Instagrammable phenomenon is back for its biggest race yet. Where else can you run for a cause with a fistful of powdered chartreuse, rock out to top hits in a cloud of color and tropical scents and ultimately crash into the finish line alongside thousands of your closest friends?
Only at The Color Run.
On Jan. 23, thousands Valley-wide will ditch muddier terrains for color-blasted pathways in Downtown Tempe’s happiest race of the year, The Color Run. This year, runners are transported to beachy bliss with a new island-inspired Tropicolor™ theme.
But it’s not just about chucking paint and making people smile, The Color Run is committed to making each community a more vibrant place by teaming up with a local charity in each city they visit. Here in the Valley, The Color Run has pledged to donate a portion of race proceeds to Banner Children’s.
“Partnering with a worldwide organization that promotes healthiness, happiness and individuality couldn’t be more of a perfect fit,” said Banner spokesperson Becky Armendariz.
With no winners or official race times, The Color Run is unlike any of its kind. There are only two rules; wear white at the starting line and cross the finish line doused in color. Participants, known as Color Runners, run a five-kilometer race and are showered head to toe in colored powder at each kilometer along the way.
This year’s Tropicolor™ theme is complete with a high-energy DJ, vibrant color throws, island-inspired scents and eye-catching tropical decor. Some may call it sensory overload, most say it’s the ultimate euphoric experience.
“Bringing The Color Run Tropicolor™ World Tour to Tempe was a no brainer for us,” said Travis Snyder, founder of The Color Run. “The energy of Downtown Tempe paired with the island-style vibes of Tempe Beach Park make the perfect setting for our 5K vacation!”
For more on The Color Run, visit TheColorRun.com.
WHAT: The Color Run Tropicolor™ World Tour
WHERE: Tempe Beach Park
80 West Rio Salado Pkwy
Tempe, AZ 85281
WHEN: Saturday, Jan. 23 at 7:45 a.m.
VISUALS: Color throws, tropical-inspired inflatables, sky-soaring balloon arches,
music and of course color-soaked runners
RACE INFO: https://thecolorrun.com/tempe/
The 2016 Color Run Tropicolor™ World Tour enhances the experience that Color Runners already love with an all-new Tropicolor Zone where participants will be bathed in a tropical array of colors and island scents as they pass through palm trees, balloon arches and island-style music. During the Finish Festival, participants can celebrate at The Color Run’s Rainbow Beach with music, dancing, massive color throws and unique photo opportunities. Runners will also receive a limited edition participant kit.
Race tickets start at $34.99 per person and include entry to The Color Run and a race kit complete with a t-shirt, medal, headband and temporary tattoos. VIP packages are available at an additional cost. Race registration is open until Jan. 23, with a $5 race price increase on Jan. 6 at 11:59PM.