OBJECTIVE ONE:  Internal Improvements

Downtown Tempe Authority will be fiscally sound and managed responsibly and equitably with a trained professional staff and an engaged Board of Directors.

Strategies:

• Improve employee engagement, purpose, and sense of belonging.
• Execute technology advancements and sustainability efforts
• Improve financial sustainability of the organization

OBJECTIVE TWO:   External Partnerships

Downtown Tempe Authority will be a trusted, engaged and invaluable industry expert with all local partners, agencies, government officials, business owners, landowners, donors and their representatives.

Strategies:

• Leverage our existing partnerships to achieve even greater results and demonstrate increased value.
• Continue to raise the bar with respect to our merchant support efforts

OBJECTIVE THREE:  The Place

Downtown Tempe Authority will drive positive changes to the public spaces and ensure excellent consumer experiences in the urban environment.

Strategies:

• Produce high quality, inclusive community events that retain our existing guests and continuously draw new participants
• Constantly improve upon our cleaning, safety and parking operations to incorporate new advancements and leverage partnerships
• Incorporate art and local artists into the landscape of our downtown through concerted placemaking efforts throughout the year

OBJECTIVE FOUR:   The Story

Downtown Tempe Authority will program, market and promote inclusive events and activations in the downtown and execute marketing/communications campaigns that support the district.

Strategies:

• Build a comprehensive annual marketing strategy that incorporates all our existing tools, our seasonal programs, and our stakeholders
• Utilize data to execute more impactful and succinct reports

Each year, we create a WorkPlan that addresses specific tactics to achieve the objectives within this five year plan.   See the most recent plan below:

2022.2023 WorkPlan