Events and Marketing Opportunities
The Basics
- Be Found in Social - Include the hashtag #DowntownTempe in your social media posts to increase engagement with users.
- Check out your Landing Page - Every street-level merchant in the district has a landing page on Downtown Tempe's website. The page includes hours of operation, your address, a map, a description, up to three photos and your social media feeds. Review your landing page and email updates to lori@downtowntempe.com
- Promote your Own Events - We want to help you promote all of your events to everyone who comes to our website. The easiest way for us to stay up to date with your events is for you to Submit An Event through our web form. This link is also up on the right-hand corner of this webpage. Just fill out the form and email lori@downtowntempe.com with any images you want to be included.
- About Downtown Tempe Gift Cards - Effective May 1, 2016, the Downtown Tempe Authority ceased the sale and management of the Downtown Tempe Authority (or Mill Avenue District) gift cards. All plastic gift cards may still redeemable at participating locations depending on your POS system. Merchant Support for the gift cards: All gift card customer service must take place through Store Financial at 800.985.4316, available 24/7. The Downtown Tempe Authority is no longer authorized to provide customer service on behalf of Store Financial.
Event Information
- Download the 2022 Downtown Tempe Event Calendar
- How to Make the Most of Downtown Tempe Events for your Business
- 2nd Sundays on Mill 2022-2023 Street Closure Map
Current Marketing Opportunities
- 2nd Sundays on Mill 2022-2023 Temporary Merchant Extension Information Sheet Fill out online Application
- DTA Merchant Holiday 2022 Webinar: Increase Your Sales with Google Tools, October 12 from 9 a.m. - 10 a.m. This free workshop offers easy-to-learn tips for both online and brick-and-mortar merchants, from using Google tools to promote products online to listing products on a Google Business Profile. We'll also cover Google Merchant Center, and other ways to help businesses gear up digitally for the holiday shopping season.
- 2022 Fall Tempe Festival of the Arts Merchant Extension Guidelines and Application Form
- ASU Gammage Dinner & A Show Flyer for 2022-2023 season
- Social Media Strategy 101: How to build your social media presence (video produced by DTA, Tempe Tourism & Tempe Chamber of Commerce)
- Make sure your business shows up on the digital IKE way-finding kiosks downtown as well as when people search Google with their phone looking for "places to eat in downtown Tempe". Google's Digital Readiness for Small and Medium Sized Businesses. Join DTA, the International Downtown Association (IDA) and our partner, Grow with Google, for a free four-part Digital Readiness Series designed to help small and medium-sized business owners develop the skills needed to succeed online. The series aims to help small and medium-sized businesses owners like you:
- Work remotely: Run your business from anywhere.
- Sell online: Make it easy for customers to shop with you on your website.
- Reach more customers: Connect with more customers in more places.
- Get found online: Get your business online and improve your digital presence.
- Participate in the series at your own pace.
-
Your 2022 guide to drive retail sales and reach new customers with Google
- Meet IKE - The Interactive Smart City Kiosk
- Merchant Perks Media Buy Discounts - Take advantage of deep discounts exclusively for DTA merchants offered by ABC15, iHeart Media, New Times and AZTV 7.
Merchant Marketing Workshops
Website, Web & Digital
- Location = Local: Be Found on Google Search & Maps (Sitewire)
- Location = Local: Google My Business- Next Steps (Sitewire)
- The Rise of Influencer Marketing (August United)
- Digital Marketing 101: Making the Most of Your Budget (Lucid Agency)
Email Marketing
- The Power of the Inbox: Tips & Tricks for Successful Email Marketing (fastturtle)
- Creating Engaging Email Content (Zion & Zion)
Social
- Want Success on Social? Start Making Videos (Sitewire)
- Using Photos and Videos to Boost Business (Zion & Zion)
Target Markets
- Connecting with ASU Students (AWE Collective)
- Tapping into the Daily Workforce (AWE Collective)
- Attracting Upscale Customers (AWE Collective)
Marketing in the Physical Realm
- Take Advantage of Downtown Tempe's Major Events (Bright Brothers)
- Merchandising in a Downtown District (Charlette Padilla)
- Giveaways & Promotions: Do's and Don'ts (AWE Collective)
- Surviving the Summer (Alison Brooks)
Marketing Planning
- The Press Release is Dead: Influence with Modern PR Strategies (Toni Smith, Tempe Tourism)
- Marketing Communications Planning (Red Balloon)