Events and Marketing Opportunities

The Basics

• Be Found in Social - Include the hashtag  #DowntownTempe in your social media posts to increase engagement with users.
• Check out your Landing Page - Every street-level merchant in the district has a landing page on Downtown Tempe's website. The page includes hours of operation, your address, a map, a description, up to three photos and your social media feeds. Review your landing page and email updates to ally@downtowntempe.com
• Submit An Event  - We want to help you promote all of your events to everyone who comes to our website. The easiest way for us to stay up to date with your events is for you to promote your own events through our web form. Just fill out the form and email ally@downtowntempe.com with any images you want to be included. 

LoveDowntownTempe2Win

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IRONMAN AZ Downtown Tempe

IRONMAN AZ Dine Around 2024 Sign Up 

Event Information

• Download the 2025 Downtown Tempe Event Calendar

• How to Make the Most of Downtown Tempe Events for your Business

• Tempe Festival of Arts Parking & Mitigation Plan

Spring Tempe Festival of Arts Merchant Extension 2024 Sign Up 

2nd Sunday Merchant Extension 2023/2024 Sign Up 

Current Marketing Opportunities

Social Media Strategy 101: How to build your social media presence (video produced by DTA, Tempe Tourism & Tempe Chamber of Commerce)

• Make sure your business shows up on the digital IKE way-finding kiosks downtown as well as when people search Google with their phone looking for "places to eat in downtown Tempe".  Google's Digital Readiness for Small and Medium Sized Businesses. Join DTA, the International Downtown Association (IDA) and our partner, Grow with Google, for a free four-part Digital Readiness Series designed to help small and medium-sized business owners develop the skills needed to succeed online. The series aims to help small and medium-sized businesses owners like you:  
  • Work remotely: Run your business from anywhere. 
  • Sell online: Make it easy for customers to shop with you on your website. 
  • Reach more customers: Connect with more customers in more places.  
  • Get found online: Get your business online and improve your digital presence.  
  • Participate in the series at your own pace.
  • Your 2022 guide to drive retail sales and reach new customers with Google

 

• Meet IKE - The Interactive Smart City Kiosk

 

Merchant Marketing Workshops

Website, Web & Digital

• Location = Local: Be Found on Google Search & Maps (Sitewire)
• Location = Local: Google My Business- Next Steps (Sitewire)
• The Rise of Influencer Marketing (August United)
• Digital Marketing 101: Making the Most of Your Budget (Lucid Agency)

Email Marketing

• The Power of the Inbox: Tips & Tricks for Successful Email Marketing (fastturtle)
• Creating Engaging Email Content (Zion & Zion)

Social 

• Want Success on Social? Start Making Videos (Sitewire)
• Using Photos and Videos to Boost Business (Zion & Zion)

Target Markets

• Connecting with ASU Students (AWE Collective)
• Tapping into the Daily Workforce (AWE Collective)
• Attracting Upscale Customers (AWE Collective)

Marketing in the Physical Realm

• Take Advantage of Downtown Tempe's Major Events (Bright Brothers)
• Merchandising in a Downtown District (Charlette Padilla)
• Giveaways & Promotions: Do's and Don'ts (AWE Collective)
• Surviving the Summer (Alison Brooks)

Marketing Planning

• The Press Release is Dead: Influence with Modern PR Strategies (Toni Smith, Tempe Tourism)
• Marketing Communications Planning (Red Balloon)