Events and Marketing Opportunities
The Basics
- Be Found in Social - Include the hashtag #DowntownTempe in your social media posts to increase engagement with users.
- Check out your Landing Page - Every street-level merchant in the district has a landing page on Downtown Tempe's website. The page includes hours of operation, your address, a map, a description, up to three photos and your social media feeds. Review your landing page and email updates to lori@downtowntempe.com
- Promote your Own Events - We want to help you promote all of your events to everyone who comes to our website. The easiest way for us to stay up to date with your events is for you to Submit An Event through our web form. This link is also up on the right-hand corner of this webpage. Just fill out the form and email lori@downtowntempe.com with any images you want to be included.
- About Downtown Tempe Gift Cards - Effective May 1, 2016, the Downtown Tempe Authority ceased the sale and management of the Downtown Tempe Authority (or Mill Avenue District) gift cards. All plastic gift cards may still redeemable at participating locations depending on your POS system. Merchant Support for the gift cards: All gift card customer service must take place through Store Financial at 800.985.4316, available 24/7. The Downtown Tempe Authority is no longer authorized to provide customer service on behalf of Store Financial.
Event Information
- Download a copy of the 2019 Downtown Events Calendar & 2020 Downtown Events Calendar
- How to Make the Most of Downtown Tempe Events for your Business
- 2019-2020 ASU Calendar of Events
Holiday Events Street Closure Maps & Times: Tempe Festival of the Arts, December 6-8, 2019
Current Marketing Opportunities
- 2019 Fall Tempe Festival of the Arts Merchant Extension Application
- 2019 ASU Game Day Devils on Mill opportunities
- Merchant Perks Media Buy Discounts - Take advantage of deep discounts exclusively for DTA merchants offered by ABC15, iHeart Media, New Times and AZTV 7.
- 2019 Downtown Tempe VIP Discount Program
- The Tempe Mission Campaign Merchant Participation Form - Become a positive force affecting progress in Tempe’s battle against poverty and homelessness and help to raise funds and awareness for social services. Read more about the Mission Campaign HERE.
- ASU's Gammage Dinner & A Show
- 2020 Spring Training Cactus League Insert opportunities
Merchant Marketing Workshops
Timely Topic
- 2019 Downtown Tempe VIP Discount Program - Place your business in front of the attendees of specific conferences, sporting events and festivals in Downtown Tempe during 2019.
Website, Web & Digital
- Location = Local: Be Found on Google Search & Maps (Sitewire)
- Location = Local: Google My Business- Next Steps (Sitewire)
- The Rise of Influencer Marketing (August United)
- Digital Marketing 101: Making the Most of Your Budget (Lucid Agency)
Email Marketing
- The Power of the Inbox: Tips & Tricks for Successful Email Marketing (fastturtle)
- Creating Engaging Email Content (Zion & Zion)
Social
- Want Success on Social? Start Making Videos (Sitewire)
- Using Photos and Videos to Boost Business (Zion & Zion)
Target Markets
- Connecting with ASU Students (AWE Collective)
- Tapping into the Daily Workforce (AWE Collective)
- Attracting Upscale Customers (AWE Collective)
Marketing in the Physical Realm
- Take Advantage of Downtown Tempe's Major Events (Bright Brothers)
- Merchandising in a Downtown District (Charlette Padilla)
- Giveaways & Promotions: Do's and Don'ts (AWE Collective)
- Surviving the Summer (Alison Brooks)
Marketing Planning
- The Press Release is Dead: Influence with Modern PR Strategies (Toni Smith, Tempe Tourism)
- Marketing Communications Planning (Red Balloon)