Business Participation Opportunities
Get your business involved in what's happening throughout Downtown Tempe.
Downtown Tempe Authority creates year-round opportunities for district businesses to participate in seasonal campaigns, ASU-focused initiatives, signature events, and other downtown promotions.
Sharing your specials, promotions, and business updates helps our team stay informed about what's happening throughout the district and identify businesses that may be a fit for relevant Downtown Tempe content and marketing opportunities.
Submissions may be considered for blog roundups, social media content, monthly email newsletters, public relations efforts, and other promotional opportunities. Please note: Submitting your business does not guarantee individual promotion or inclusion.
Hosting an event at your business? Be sure to submit it to the Downtown Tempe Events Calendar.
Current & Upcoming Opportunities:
Help Sun Devils Discover Your Business
ASU students are a major part of the Downtown Tempe community, and a student discount can give them another reason to try your business and come back throughout the school year.
Offer an ongoing discount, deal, or perk for ASU students and share the details with DTA so our team can keep our student-focused information up to date and consider your business for relevant ASU content and promotions.
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Welcome Students Back to Downtown Tempe
Move-in, Welcome Week, and the first weeks of classes bring thousands of students and families back to Tempe. This is a key opportunity to introduce new Sun Devils to your business and become one of their go-to spots throughout the school year.
Have an ASU-focused special, promotion, or offer planned? Tell us what you're doing so our team can keep it in mind for relevant back-to-school content and opportunities.
Turn Game Day Traffic Into Business
ASU sporting events bring thousands of fans, students, alumni, and families within walking distance of Downtown Tempe businesses. A game-day special, limited-time offer, or unique experience can give visitors another reason to stop in.
And don't forget, football isn't the only opportunity. Explore ASU's all-sports schedule and consider a sport or team that fits your business.
Share your game-day promotion with DTA so our team knows what's happening throughout the district.
Make the Most of Two Big ASU Weekends
Family Weekend: November 6-8, 2026
Homecoming Week: November 15-21, 2026
Family Weekend and Homecoming bring students, families, alumni, and visitors from across the Valley and beyond to Tempe.
Deadline: October 23, 2026
Make the Most of 2nd Sundays on Mill
2nd Sundays on Mill brings a free, family- and dog-friendly market to Mill Avenue on select Sundays from November through April. The event runs from 10 a.m.–3 p.m. and features local vendors, entertainment, and activities throughout the street. See more event details here.
Downtown businesses are encouraged to find ways to connect with event-day visitors.
Food & Beverage Businesses
Create an exclusive 2nd Sundays special or limited-time offer for event attendees.
Submit Your 2nd Sundays Special
Retail Businesses
Businesses within the event footprint may apply for a free Merchant Extension Permit to extend their business presence onto the sidewalk during 2nd Sundays.
Make the Most of Festival Weekend
The Tempe Festival of the Arts brings thousands of visitors to Downtown Tempe for three days of art, entertainment, food, and exploration throughout the district. See more event details here.
Fall Festival: December 4-6, 2026
Spring Festival: March 12-14, 2027
Businesses within the event footprint may apply for a free Merchant Extension Permit to extend their business presence onto the sidewalk during the Tempe Festival of the Arts.
Share a Downtown Tempe Gift Idea
DTA's digital Holiday Gift Guide highlights products, experiences, gift cards, and other gift ideas available throughout Downtown Tempe.
Submit one product or offering you'd like our team to consider for the guide and other relevant holiday content.
Deadline: November 12, 2026
Join Downtown Tempe's Holiday Kickoff
The Fantasy of Lights Street Parade + Tree Lighting brings thousands of visitors into Downtown Tempe for the start of the holiday season and takes place during Small Business Saturday weekend. See more event details here.
Deadline: November 12, 2026
Connect With Boat Parade Visitors
The Fantasy of Lights Boat Parade brings thousands of visitors to Tempe Beach Park for an evening of holiday lights, entertainment, food, shopping, and fireworks. See more event details here.
Throughout our event communications, DTA also encourages visitors to explore Downtown Tempe before and after the parade, spotlighting the district as a place to dine, grab a drink, shop, and continue the holiday fun. Have a holiday special or promotion planned? hare it with our team so we know what your business is offering during Boat Parade weekend.
Deadline: November 12, 2026
Bring Your Business to the Event
Have a mobile food operation or want to sell merchandise at the holiday market? Explore vendor opportunities below.
Tell Us What's Happening at Your Business
Hosting a New Year's Eve dinner, party, special experience, or promotion? Share your plans with DTA so our team knows what's happening throughout Downtown Tempe.
Submissions may be considered for New Year's Eve roundups, Downtown Tempe content, and other relevant holiday marketing opportunities.
Deadline: December 15, 2026
Submit Your New Year's Eve Plans
Hosting a ticketed event, party, or other public event? Submit it separately to our Events Calendar.
Create a Flowerful Special
Tempe Blooms transforms Downtown Tempe into a floral-filled experience with large-scale installations, live art, music, and a curated market. See more event details here.
Downtown businesses are invited to create a limited-time Flowerful Special inspired by the event. Think floral cocktails, menu items, products, experiences, or other creative offerings.
Share your Flowerful Special with DTA to be included in Tempe Blooms Flowerful Specials roundups and other relevant event content.
Deadline: January 8, 2027
Reach Spring Training Visitors
Spring Training brings baseball fans from across the country to Tempe and the Valley. DTA invests in seasonal marketing and outreach designed to encourage visitors to explore Downtown Tempe during their trip.
Have a special, happy hour, deal, or promotion planned for Spring Training season? Share it with our team for consideration in relevant Downtown Tempe content and marketing opportunities.
Deadline: January 29, 2027
Help Sun Devils Celebrate in Downtown
ASU graduation brings students, families, and visitors to Tempe for one of the biggest celebrations of the year.
Share graduation dining specials, group experiences, gifts, promotions, or other offerings with DTA so our team knows how your business is helping graduates celebrate.
Deadline: February 26, 2027
Submit Your Graduation Offering